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ZeroMail

A manifesto by Alex Zappa, Founder of FreshJuice

We will never send you an email.

Not a newsletter. Not a drip sequence. Not a "thanks for buying, now let us sell you more stuff." Not a "we miss you." Not a "just checking in."

Zero.

You purchase something from us? You get one email. Your license key, how to activate it, and a real signature from me. Not a marketing team. Not an automation. Just a human.

Hit reply and I'll answer. Personally.

That's the whole email strategy.

Why this exists

I know this sounds radical. The entire marketing industry runs on email. Every playbook says build your list, nurture your leads, optimize your sequences.

But let's be honest for a second.

How many marketing emails did you actually want this week? How many did you open? How many went straight to spam or got deleted without a glance?

Now multiply that by everyone on those lists.

Good marketers get it. They watch their metrics, see someone hasn't engaged, and quietly remove them. That's respect. That's professionalism.

But there's a new breed out there. AI-powered outreach tools that promise to write emails so good, so "human," that people won't know the difference.

I have news: we know. We always know.

AI slop is visible from a mile away. On websites. In LinkedIn DMs. And yes, in those super "personal" emails too. The phrasing is too polished, too structured, too perfect. Humans don't write like that. Even when we try to sound professional, we don't write like that. Nobody does.

My email client catches every single one. They all live in the junkyard now. I check occasionally to rescue anything real. Nothing yet.

How to hear from us

If you want updates from FreshJuice, it's your choice. Always.

You subscribe when you want. You leave when you want. No guilt. No "we miss you" emails. No tricks.

Need to reach us?

Write to us. We'll write back.

No AI, no chatbot, no autoresponder. Just a human who gives a damn.

hello@freshjuice.dev or our contact page.

That's it

Every privacy law in Europe points the same direction. GDPR, ePrivacy Directive, Digital Services Act, all of them say the same thing: ask before you enter someone's inbox.

We just took it one step further. We don't ask, because we don't need to. We're not coming in.

We build open-source tools. We wrote about why your cookie banner is probably illegal. This isn't a marketing stance. It's how we build everything.

I hate getting marketing emails. So I'm not going to send you any.

ZeroMail. Not because I'm too principled. Because I'm too stubborn to waste your time.

May the 4th be with you,
Alex Zappa 🍊 Founder, FreshJuice