---
title: "Campaign URL Builder"
description: "Use the Campaign URL Builder to easily add UTM parameters to URLs so you can track Custom Campaigns in Google Analytics, Plausible, HubSpot, and other analytics tools."
url: "https://freshjuice.dev/tools/campaign-url-builder/"
---
## UTM parameter reference

The following table provides more information about each parameter and examples of how they can be used.

| Parameter | Required | Example | Description |
| --- | --- | --- | --- |
| 
Campaign ID

`utm_id` | No | `abc.123` | Used to identify which ads campaign this referral references. Use utm\_id to identify a specific ads campaign. |
| 

Campaign Source

`utm_source` | Yes | `newsletter` | Use utm\_source to identify a search engine, newsletter name, or other source. |
| 

Campaign Medium

`utm_medium` | Yes | `cpc` | Use utm\_medium to identify a medium such as email or cost-per-click. |
| 

Campaign Name

`utm_campaign` | Yes | `spring_sale` | Used for keyword analysis. Use utm\_campaign to identify a specific product promotion or strategic campaign. |
| 

Campaign Term

`utm_term` | No | `running+shoes` | Used for paid search. Use utm\_term to note the keywords for this ad. |
| 

Campaign Content

`utm_content` | No | `logolink` | Used for A/B testing and content-targeted ads. Use utm\_content to differentiate ads or links that point to the same URL. |

## Frequently Asked Questions

### What are UTM parameters?

UTM parameters are short text codes added to URLs that let analytics tools (Google Analytics, Plausible, Matomo, HubSpot, etc.) track where visitors came from and which campaign brought them in. They live in the URL's query string and don't affect what the page renders.

### Which fields are required?

`utm_source`, `utm_medium`, and `utm_campaign` are the three Google Analytics treats as the bare minimum to identify a campaign. The rest (`utm_id`, `utm_term`, `utm_content`) are optional and used for finer-grained reporting.

### Should I use spaces or underscores in values?

Use lowercase with underscores or hyphens — `spring_sale`, `black-friday-2026`. Spaces work but get URL-encoded as `%20`, which makes URLs ugly and harder to debug. Pick a convention and stick to it across all your campaigns.

### Will UTM tags affect SEO?

No. Search engines ignore UTM parameters. They only matter to analytics tools. That said, avoid using UTMs on internal links — they overwrite the original source attribution and pollute your data.

### Is my data secure?

Yes. This tool runs entirely in your browser. Your URLs and campaign values are never sent to any server — all processing happens locally on your device.