---
title: "Alex Zappa — Founder and Software Engineer, FreshJuice"
description: "FreshJuice is a developer studio building HubSpot CMS themes, SEO tools, and web utilities. Free tools, docs, and resources for developers and agencies."
url: "https://freshjuice.dev/authors/reatlat/"
---
![Avatar for Alex Zappa](https://freshjuice.dev/img/avatars/bf2bdeabf088d1178d4321b68a3cea3e0cd3d2e9f2dce3444639bb79b6a700df-512.webp)

Founder and Software Engineer

# Alex Zappa

@ [FreshJuice](https://freshjuice.dev/about/)

-   [Visit Alex Zappa's website](https://alex.zappa.dev)
-   [Follow Alex Zappa on LinkedIn](https://www.linkedin.com/in/reatlat/)
-   [Follow Alex Zappa on GitHub](https://github.com/reatlat)

Fresh mind, problem-solver, and builder. Passionate about turning complex challenges into clean, elegant solutions. With a love for technology, software development, and high-performance web experiences, I bring creativity and precision to everything I do. When I’m not shipping code, you’ll find me exploring food culture, capturing moments through photography, or chasing inspiration while traveling.