FreshJuice started with a simple idea: to create a HubSpot CMS theme that feels fresh, lightweight, and truly useful for marketers, designers, and developers alike. Built with clean code and modern design principles, it’s more than a theme — it’s a foundation for building standout web experiences.
Behind FreshJuice is Alex Zappa, the Founder and Software Engineer who has worked on dozens of HubSpot projects and custom themes. With this experience came the vision for a theme that is simple, fast, and crafted with care. That’s why the FreshJuice Developer Edition remains open-source — we believe tools should be accessible, transparent, and shaped by a community that shares ideas and contributes improvements.
Today, FreshJuice is growing into both a studio and a growing family of products. Alongside the free theme, we’re developing premium PRO modules and features designed for marketers and non-coders — making it easier to launch campaigns, publish content, and experiment without technical barriers.
Our philosophy is simple: stay fresh, stand out, and make a lasting impression online. We’ve shared more about this vision in Our Philosophy, where we explain why FreshJuice was created and what drives our approach to building themes.
Want to collaborate or contribute? Explore our work on GitHub or share your wisdom with us.
May the 4th be with you,
Alex