Campaign URL Builder
Use the Campaign URL Builder to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
More information and examples for each parameter
The following table provides more information about each parameter and examples of how they can be used.
| Parameter | Required | Example | Description |
|---|---|---|---|
| Campaign ID utm_id | No | abc.123 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
| Campaign Source utm_source | Yes | newsletter | Use utm_source to identify a search engine, newsletter name, or other source. |
| Campaign Medium utm_medium | Yes | cpc | Use utm_medium to identify a medium such as email or cost-per-click. |
| Campaign Name utm_campaign | No | spring_sale | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
| Campaign Term utm_term | No | running+shoes | Used for paid search. Use utm_term to note the keywords for this ad. |
| Campaign Content utm_content | No | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |