Tagged:
Content Strategy
2026
- Written vs. video content: Which is the best strategy?
Compare written and video content strategies for your website. Explore the pros, cons, and key differences to find which approach fits your marketing goals best.
- Tape Over Half Your Website. Seriously.
Why your mega-menu is killing conversions and how radical simplicity in navigation leads to better UX. A practical guide to decluttering your website navigation.
- Prompt research: find real AI prompts to boost your visibility
Learn how to do prompt research for AI visibility. Discover free tools like Answer the Public and SEMrush to find real prompts users ask ChatGPT and other AI tools.
- What is a featured snippet? A complete guide to achieving 'position zero'
Learn everything about featured snippets: what they are, their benefits, types, and how to optimize your content to achieve Google's coveted 'position zero' for better visibility and traffic.
2025
- How important are backlinks?
Learn everything about backlinks: what they are, why they matter for SEO and AIEO, how to check them, and strategies to build high-quality backlinks for your website.
- Nobody clicks your share buttons. Here's proof
AddThis shut down in 2023. Meta is killing Like buttons in 2026. Yet websites still clutter their pages with sharing icons no one clicks. Here's why it's time to let go.
- The AI visibility playbook: AEO briefing for B2B marketers
Discover 10 actionable AEO tips from Orange Marketing's webinar with Rebecca Gonzalez. Learn proven strategies for AI visibility including content formatting, third-party citations, llms.txt implementation, and tracking tools.
- How to use and install llms.txt file in HubSpot for AI optimization
Learn how to implement llms.txt files in HubSpot to optimize your website for AI crawlers and improve content discoverability.