Pro Modules

Schema Pro

The Schema Pro module allows you to add JSON-LD structured data (Schema.org markup) to any HubSpot page. It helps improve SEO by providing search engines with structured information about your content, enabling Google Rich Results like FAQ snippets, star ratings, event listings, and more.

Key Feature: No visual rendering — outputs only <script type="application/ld+json"> tags in the page head.

Organization
WebSite
BreadcrumbList
FAQPage
LocalBusiness
Article
Product
Service
SoftwareApplication
Review / AggregateRating
HowTo
VideoObject
Event
Person
JobPosting
Testing Resources

Organization

Defines your company, brand, or organization with contact info, logo, and social profiles.

Use Cases

Homepage or "About Us" page
Any page where you want to establish brand identity
Company-wide schema (typically placed once per site)

Google Rich Results

Knowledge Panel — displays company info, logo, and social links in search results sidebar.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "FreshJuice",
  "url": "https://freshjuice.dev",
  "logo": "https://freshjuice.dev/img/logo.png",
  "description": "Premium HubSpot themes and modules for modern marketers.",
  "email": "hello@freshjuice.dev",
  "telephone": "+1-555-123-4567",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94102",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://twitter.com/freshjuicedev",
    "https://linkedin.com/company/freshjuice",
    "https://github.com/freshjuice-dev"
  ]
}

WebSite

Provides site-wide information and enables the Sitelinks Searchbox in Google.

Use Cases

Homepage only (one per website)
Sites with internal search functionality

Google Rich Results

Sitelinks Searchbox — adds a search box directly in Google search results that queries your site.

Example Output

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "FreshJuice",
  "url": "https://freshjuice.dev",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://freshjuice.dev/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

BreadcrumbList

Represents the navigation path to a page within the site hierarchy.

Use Cases

Any page with hierarchical navigation
Documentation pages
Category/subcategory pages
Product pages within catalogs

Google Rich Results

Breadcrumb Trail — displays clickable navigation path in search results (e.g., "Home > Products > Category > Item").

Example Output

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://freshjuice.dev"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Docs",
      "item": "https://freshjuice.dev/docs/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Modules",
      "item": "https://freshjuice.dev/docs/modules/"
    },
    {
      "@type": "ListItem",
      "position": 4,
      "name": "Schema Pro"
    }
  ]
}

Tip: The module can auto-generate breadcrumbs from your URL structure, or you can define them manually.

FAQPage

Structures question-and-answer content on a page.

Use Cases

FAQ pages
Product pages with common questions
Support/help center pages
Any page with Q&A sections

Google Rich Results

Expandable FAQ Snippets — displays questions with expandable answers directly in search results, significantly increasing SERP real estate.

Example Output

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Schema Pro?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Schema Pro is a HubSpot module that adds JSON-LD structured data to your pages, helping search engines understand your content and enabling rich results."
      }
    },
    {
      "@type": "Question",
      "name": "How do I install Schema Pro?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can install Schema Pro from the HubSpot Marketplace. Simply add the module to any page and configure it in the sidebar panel."
      }
    },
    {
      "@type": "Question",
      "name": "Does Schema Pro affect page speed?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. Schema Pro only outputs lightweight JSON-LD scripts in the page head with no CSS or JavaScript that could impact performance."
      }
    }
  ]
}

LocalBusiness

Describes a physical business location with address, hours, and contact details.

Use Cases

Location pages
"Contact Us" pages with physical addresses
Store locator pages
Multi-location businesses (one schema per location)

Google Rich Results

Local Pack — appears in Google Maps and local search results with address, hours, phone, and directions. Maps Integration — displays your business on Google Maps.

Example Output

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "FreshJuice HQ",
  "image": "https://freshjuice.dev/img/office.jpg",
  "url": "https://freshjuice.dev",
  "telephone": "+1-555-123-4567",
  "email": "hello@freshjuice.dev",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street, Suite 400",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94102",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.7749,
    "longitude": -122.4194
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    }
  ]
}

Article

Marks up news articles, blog posts, and editorial content.

Use Cases

Blog posts
News articles
Magazine/editorial content
Any long-form written content

Google Rich Results

Article Rich Results — displays headline, author, date, and thumbnail in search results. Can appear in Google News and Top Stories carousel.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Getting Started with HubSpot Schema Markup",
  "description": "Learn how to implement structured data on your HubSpot website to improve SEO and enable rich results.",
  "image": "https://freshjuice.dev/blog/schema-guide/featured.jpg",
  "datePublished": "2024-01-15T09:00:00+00:00",
  "dateModified": "2024-01-20T14:30:00+00:00",
  "author": {
    "@type": "Person",
    "name": "Alex Zappa",
    "url": "https://freshjuice.dev/authors/reatlat/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "FreshJuice",
    "logo": {
      "@type": "ImageObject",
      "url": "https://freshjuice.dev/img/logo.png"
    }
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://freshjuice.dev/blog/schema-guide/"
  }
}

Tip: The module can auto-populate Article schema from HubSpot content fields like content.name, content.blog_author, and publish dates.

Product

Describes a product with price, availability, reviews, and other commercial details.

Use Cases

Product detail pages
E-commerce listings
Software/SaaS product pages
Any page selling or showcasing a product

Google Rich Results

Product Snippets — displays price, availability, star rating, and review count directly in search results.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "FreshJuice Pro Theme",
  "image": "https://freshjuice.dev/img/theme-preview.jpg",
  "description": "A premium HubSpot CMS theme with 50+ modules, built for performance and conversion.",
  "brand": {
    "@type": "Brand",
    "name": "FreshJuice"
  },
  "sku": "FJ-THEME-PRO",
  "offers": {
    "@type": "Offer",
    "url": "https://freshjuice.dev/pricing/",
    "priceCurrency": "USD",
    "price": "499.00",
    "availability": "https://schema.org/InStock",
    "priceValidUntil": "2024-12-31"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

Service

Describes a service offering provided by a business.

Use Cases

Services pages
Professional services listings
Consulting/agency offerings
Any page describing services you provide

Google Rich Results

Enhanced Listings — improves how your service pages appear in search with structured service information.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "HubSpot Development",
  "description": "Custom HubSpot CMS development including themes, modules, and integrations.",
  "provider": {
    "@type": "Organization",
    "name": "FreshJuice"
  },
  "serviceType": "Web Development",
  "areaServed": {
    "@type": "Country",
    "name": "United States"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "HubSpot Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Custom Theme Development"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Module Development"
        }
      }
    ]
  }
}

Note: Service schema does NOT support priceRange (only LocalBusiness does per Schema.org specification).

SoftwareApplication

Describes software products, apps, or SaaS offerings.

Use Cases

SaaS product pages
Mobile app landing pages
Desktop software pages
Browser extension pages

Google Rich Results

App Info in Search — displays app name, rating, price, and platform information in search results.

Example Output

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "FreshJuice Theme Builder",
  "operatingSystem": "Web",
  "applicationCategory": "BusinessApplication",
  "description": "A visual theme builder for HubSpot CMS that lets you customize your website without code.",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "89"
  },
  "screenshot": "https://freshjuice.dev/img/app-screenshot.png"
}

Review / AggregateRating

Displays individual reviews or aggregate rating information.

Use Cases

Product pages with customer reviews
Testimonials pages
Business review displays
Any page showcasing ratings/reviews

Google Rich Results

Star Ratings — displays star ratings and review counts in search results, increasing click-through rates.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "FreshJuice Pro Theme",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "bestRating": "5",
    "worstRating": "1",
    "ratingCount": "127"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "John Smith"
      },
      "datePublished": "2024-01-10",
      "reviewBody": "Excellent theme with great support. Made our HubSpot site look professional in no time.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Sarah Johnson"
      },
      "datePublished": "2024-01-05",
      "reviewBody": "Very flexible and well-documented. The modules save us tons of development time.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    }
  ]
}

HowTo

Structures step-by-step instructional content.

Use Cases

Tutorial pages
DIY guides
Recipe pages
Setup/installation guides
Any step-by-step instructions

Google Rich Results

How-to Rich Results — displays steps, images, and estimated time directly in search results. Can appear with expandable steps.

Example Output

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Install a HubSpot Module",
  "description": "Step-by-step guide to installing a module from the HubSpot Marketplace.",
  "totalTime": "PT5M",
  "estimatedCost": {
    "@type": "MonetaryAmount",
    "currency": "USD",
    "value": "0"
  },
  "step": [
    {
      "@type": "HowToStep",
      "position": 1,
      "name": "Browse the Marketplace",
      "text": "Go to the HubSpot Marketplace and find the module you want to install.",
      "image": "https://freshjuice.dev/img/tutorial/step1.jpg"
    },
    {
      "@type": "HowToStep",
      "position": 2,
      "name": "Click Install",
      "text": "Click the 'Install' button and select the portal where you want to add the module.",
      "image": "https://freshjuice.dev/img/tutorial/step2.jpg"
    },
    {
      "@type": "HowToStep",
      "position": 3,
      "name": "Add to Page",
      "text": "Open the page editor, find the module in the sidebar, and drag it onto your page.",
      "image": "https://freshjuice.dev/img/tutorial/step3.jpg"
    }
  ]
}

VideoObject

Describes video content with metadata for video search.

Use Cases

Video landing pages
Tutorial video pages
Webinar recordings
Any page with embedded video content

Google Rich Results

Video Carousels — displays video thumbnails, duration, and descriptions in search results and Google Video search.

Example Output

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Getting Started with FreshJuice Theme",
  "description": "Learn how to set up and customize your FreshJuice HubSpot theme in this comprehensive tutorial.",
  "thumbnailUrl": "https://freshjuice.dev/img/video-thumbnail.jpg",
  "uploadDate": "2024-01-15T09:00:00+00:00",
  "duration": "PT12M30S",
  "contentUrl": "https://freshjuice.dev/videos/getting-started.mp4",
  "embedUrl": "https://www.youtube.com/embed/dQw4w9WgXcQ",
  "interactionStatistic": {
    "@type": "InteractionCounter",
    "interactionType": "https://schema.org/WatchAction",
    "userInteractionCount": 5647
  }
}

Event

Describes events like webinars, conferences, workshops, or concerts.

Use Cases

Event landing pages
Webinar registration pages
Conference pages
Workshop/training pages
Concert/show listings

Google Rich Results

Event Listings — displays event date, time, location, and ticket info in search results. Appears in Google Events search.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "HubSpot CMS Masterclass",
  "description": "A comprehensive workshop on building high-performance websites with HubSpot CMS.",
  "startDate": "2024-03-15T10:00:00-07:00",
  "endDate": "2024-03-15T16:00:00-07:00",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode",
  "location": [
    {
      "@type": "Place",
      "name": "FreshJuice HQ",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "123 Main Street",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94102",
        "addressCountry": "US"
      }
    },
    {
      "@type": "VirtualLocation",
      "url": "https://freshjuice.dev/events/masterclass/live"
    }
  ],
  "image": "https://freshjuice.dev/img/masterclass-banner.jpg",
  "offers": {
    "@type": "Offer",
    "url": "https://freshjuice.dev/events/masterclass/",
    "price": "299.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "validFrom": "2024-01-01T00:00:00-07:00"
  },
  "organizer": {
    "@type": "Organization",
    "name": "FreshJuice",
    "url": "https://freshjuice.dev"
  },
  "performer": {
    "@type": "Person",
    "name": "Alex Zappa"
  }
}

Tip: The module supports MixedEventAttendanceMode for hybrid events with both in-person and virtual attendance options.

Person

Describes an individual person like team members, authors, or speakers.

Use Cases

Team/about pages
Author bio pages
Speaker profiles
Expert/contributor pages

Google Rich Results

Author Info — associates content with verified authors, improving E-E-A-T signals. Can display author information in search results.

Example Output

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Alex Zappa",
  "givenName": "Alex",
  "familyName": "Zappa",
  "jobTitle": "Founder & Lead Developer",
  "url": "https://freshjuice.dev/authors/reatlat/",
  "image": "https://freshjuice.dev/img/authors/alex.jpg",
  "description": "HubSpot CMS developer and founder of FreshJuice, building premium themes and modules for modern marketers.",
  "email": "alex@freshjuice.dev",
  "worksFor": {
    "@type": "Organization",
    "name": "FreshJuice"
  },
  "sameAs": [
    "https://twitter.com/reatlat",
    "https://github.com/reatlat",
    "https://linkedin.com/in/reatlat"
  ]
}

JobPosting

Describes job openings for career pages.

Use Cases

Individual job listing pages
Career pages with job openings
Recruitment landing pages

Google Rich Results

Google Jobs — displays job listings in Google's job search feature with title, salary, location, and application info.

Example Output

{
  "@context": "https://schema.org",
  "@type": "JobPosting",
  "title": "Senior HubSpot Developer",
  "description": "<p>We're looking for an experienced HubSpot developer to join our growing team. You'll be building custom themes, modules, and integrations for our clients.</p><h3>Requirements</h3><ul><li>3+ years HubSpot CMS experience</li><li>Strong HubL and JavaScript skills</li><li>Experience with modern CSS frameworks</li></ul>",
  "datePosted": "2024-01-10",
  "validThrough": "2024-03-10T23:59:59-07:00",
  "employmentType": "FULL_TIME",
  "hiringOrganization": {
    "@type": "Organization",
    "name": "FreshJuice",
    "sameAs": "https://freshjuice.dev",
    "logo": "https://freshjuice.dev/img/logo.png"
  },
  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main Street",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94102",
      "addressCountry": "US"
    }
  },
  "jobLocationType": "TELECOMMUTE",
  "baseSalary": {
    "@type": "MonetaryAmount",
    "currency": "USD",
    "value": {
      "@type": "QuantitativeValue",
      "minValue": 100000,
      "maxValue": 150000,
      "unitText": "YEAR"
    }
  },
  "applicantLocationRequirements": {
    "@type": "Country",
    "name": "United States"
  }
}

Testing Resources

Before publishing, always validate your structured data:

Tool	Description	Link
Google Rich Results Test	Test if your page is eligible for rich results	search.google.com/test/rich-results
Schema.org Validator	Validate JSON-LD syntax and structure	validator.schema.org
JSON-LD Playground	Debug and visualize JSON-LD markup	json-ld.org/playground

Validation Tips

Test before publishing — Always run your pages through the Rich Results Test after adding schema
Check for errors — Fix any critical errors before deploying
Monitor Search Console — Check the Enhancements reports for ongoing issues
Keep data accurate — Ensure schema data matches visible page content

Module Settings Reference

Adding Multiple Schemas

Schema Pro uses a repeater interface — you can add multiple schema types to a single page. Each schema type has its own field prefix:

Prefix	Schema Type
`org__`	Organization
`site__`	WebSite
`bread__`	BreadcrumbList
`faq__`	FAQPage
`local__`	LocalBusiness
`article__`	Article
`product__`	Product
`service__`	Service
`app__`	SoftwareApplication
`review__`	Review/Rating
`howto__`	HowTo
`video__`	VideoObject
`event__`	Event
`person__`	Person
`job__`	JobPosting

Smart Defaults

The module automatically uses HubSpot data when available:

Article schema — auto-populates from content.name, content.blog_author, publish dates
BreadcrumbList — can auto-generate from URL structure
Organization — falls back to site_settings.company_name

Quick Navigation

Organization

Use Cases

Google Rich Results

Example Output

WebSite

Use Cases

Google Rich Results

Example Output

BreadcrumbList

Use Cases

Google Rich Results

Example Output

FAQPage

Use Cases

Google Rich Results

Example Output

LocalBusiness

Use Cases

Google Rich Results

Example Output

Article

Use Cases

Google Rich Results

Example Output

Product

Use Cases

Google Rich Results

Example Output

Service

Use Cases

Google Rich Results

Example Output

SoftwareApplication

Use Cases

Google Rich Results

Example Output

Review / AggregateRating

Use Cases

Google Rich Results

Example Output

HowTo

Use Cases

Google Rich Results

Example Output

VideoObject

Use Cases

Google Rich Results

Example Output

Event

Use Cases

Google Rich Results

Example Output

Person

Use Cases

Google Rich Results

Example Output

JobPosting

Use Cases

Google Rich Results

Example Output

Testing Resources

Validation Tips

Module Settings Reference

Adding Multiple Schemas

Smart Defaults

Learn More