Tagged:
Content Strategy
2026
- How to Make Social Media More Accessible to Strengthen Your Marketing Strategy
Make social media content accessible: practical tips for X, Instagram, Facebook, and YouTube. Boost reach, SEO, AI visibility, and brand reputation.
- Is it worth making paid media part of your digital marketing strategy?
Wondering if paid media is worth the investment? Explore how it works, the main platforms, the pros and cons, and when paid media is worth adding to your strategy.
- Why you shouldn't panic if you are losing keywords
Losing keywords after a Google Core Update? Learn why it happens, how to analyze the real impact on your site, and when it's worth fixing versus leaving it alone.
- Voice search 101: how it works and why marketers should care about it
Learn what voice search is, how it works, and how to optimize your content for voice search. From structured data to local SEO, featured snippets, and long-tail keywords.
- Local search engine optimization: how to get found by nearby customers
Learn what local SEO is, why it matters, and how to optimize your business for local search. From Google Business Profile to reviews, schema markup, and local content strategies.
- The free backlink strategy tech publishers keep ignoring
Most technical blogs sit on a goldmine of SEO potential they never tap. If you publish code snippets, you already have everything you need to earn high-authority backlinks for free.
- How to do SEO for Gemini?
Learn how to do SEO for Google Gemini. Discover how Gemini affects search results, how to optimize content for AI Overviews, and how to use Gemini to enhance your SEO strategy.
- Is ChatGPT good for SEO?
Is ChatGPT good for SEO? We break down how it interacts with search rankings, whether AI-generated text hurts your site, and how to use it as a support tool without replacing real SEO strategy.
- Written vs. video content: Which is the best strategy?
Compare written and video content strategies for your website. Explore the pros, cons, and key differences to find which approach fits your marketing goals best.
- Tape Over Half Your Website. Seriously.
Why your mega-menu is killing conversions and how radical simplicity in navigation leads to better UX. A practical guide to decluttering your website navigation.
- Prompt research: find real AI prompts to boost your visibility
Learn how to do prompt research for AI visibility. Discover free tools like Answer the Public and SEMrush to find real prompts users ask ChatGPT and other AI tools.
- What is a featured snippet? A complete guide to achieving 'position zero'
Learn everything about featured snippets: what they are, their benefits, types, and how to optimize your content to achieve Google's coveted 'position zero' for better visibility and traffic.
2025
- How important are backlinks?
Learn everything about backlinks: what they are, why they matter for SEO and AIEO, how to check them, and strategies to build high-quality backlinks for your website.
- Nobody clicks your share buttons. Here's proof
AddThis shut down in 2023. Meta is killing Like buttons in 2026. Yet websites still clutter their pages with sharing icons no one clicks. Here's why it's time to let go.
- The AI visibility playbook: AEO briefing for B2B marketers
Discover 10 actionable AEO tips from Orange Marketing's webinar with Rebecca Gonzalez. Learn proven strategies for AI visibility including content formatting, third-party citations, llms.txt implementation, and tracking tools.
- How to use and install llms.txt file in HubSpot for AI optimization
Learn how to implement llms.txt files in HubSpot to optimize your website for AI crawlers and improve content discoverability.