HubSpot Analytics: How To Track Your SEO Success
When it comes to digital marketing, there are two pillars involving SEO: building a good strategy and learning how to track its success. Regarding the last one, we’ve come up with a quick guide to learn how to track your SEO success with HubSpot analytics, a tool that will allow HubSpot clients to refine their tactics and allocate resources effectively.
If you’re looking for better results, let’s explore HubSpot’s tool and take the most out of it so that your website gets the best positioning on search engines.
Why You Should Care About SEO Success
Apart from designing and applying a SEO strategy to your site, you should always go back to it and check its performance and how you can improve statistics so that it isn’t out of step eventually. That’s when HubSpot analytics springs into action, offering crucial knowledge about your digital marketing campaigns thanks to its detailed performance insights, its help identifying opportunities and proposals of adaptive strategies.
Nevertheless, you may’ve never used this HubSpot’s tool, so let’s take a look at its key features and how they help businesses monitor their SEO performance.
- Traffic Analytics. When it comes to analytics themselves, HubSpot helps to track the sources where your website traffic come from — this includes organic search. You’ll get data of the amount of visitors, bounce rates and, of course, time spent on your site. This tells much about how engaging your content is and how you can retain the audience longer.
- Keyword Tracking. You can forget about keyword tools you can find online and start taking advantage of HubSpot’s own ones, which include a function for keyword effectiveness tracking. This platform will show you which keywords drive traffic, which is their search volume and your resulting position on SERPs (search engine results pages).
- Page Performance. This is something most of the people don’t think about when designing a website, which can lead to audience leaving before even seeing what you have to offer. HubSpot Analytics will help you identify whether your site is a high-performing one or, otherwise, needs some improvement. This is evaluated from factors such as page views, CTA click-through rates and SEO recommendations for obtaining a better performance.
- SEO Recommendations. Running out of ideas? Don’t worry, you can get actionable tips to improve your website’s SEO and, therefore, your sales or audience goals. You’ll benefit from a scan that focuses on possible issues on meta descriptions, broken links or even slow page speeds which may be causing a bad positioning or small public.
- Integration with CRM. Last, but not least, HubSpot’s unique feature is its integration with your CRM — which can be HubSpot itself. Thanks to this, you’ll be able to track how organic traffic turns into leads, opportunities and customers, essential for identifying your SEO’s ROI.
Key Steps of SEO’s Success Tracking
Now that you know what HubSpot’s tracking tool can offer, it’s time to focus on the key steps you should follow in order to perform a good job when it comes to analytics. We’ll keep it simple so that you can get a quick and comprehensive guide and understand the basis of SEO success tracking.
- SEO Dashboard. Among the several features HubSpot offers, there’s the possibility of creating a custom dashboard tailored to your needs. In this case, you should include organic traffic trends, top-performing keywords, high-converting landing pages and backlink tracking.
- Organic Traffic. How much of your traffic comes from organic search? In order to answer this question, you should pay attention to visitors by source, geographic breakdown and device usage.
- Keyword Rankings. Remember what we mentioned before about keywords? Now it’s the time to track your rankings for target keywords, which you can do by focusing on position changes, search volume and click-through rates.
- Page Performance. Once again, HubSpot’s page performance allows you to dive deeper into individual page metrics. This is possible thanks to analytics related to time on page, bounce rate and conversion rate.
- SEO Recommendations. Ready to take on some advice? Address any flagged issues like, for example, improving metadata (optimized titles and meta descriptions), fixing broken links and enhancing page speed.
- Track Conversions. Finally, and so that you can tie organic traffic directly to conversions, you can use a CRM like HubSpot for monitoring lead generation, analyzing customer journeys and calculating your website’s ROI.
Eventual Results of SEO’s Success Tracking
At this stage, you’ve surely realized how important it is both for your website and business — as well as for anyone aiming for an effective digital marketing strategy — tracking SEO success. Fortunately, tools such as HubSpot’s allow businesses to do this efficiently and without further complications, while they gain valuable insights into their SEO performance.
It’s up to you if you prefer monitoring organic traffic, optimizing keywords or analyzing conversions, as HubSpot will be your right hand when it comes to taking control of your SEO strategy and achieve measurable results. Start tracking today following this guide and the many other resources of information you may find online.