--- title: "Are you using LinkedIn right?" description: "Learn why most LinkedIn strategies fail, the common mistakes to avoid, and how to build a community-led approach that actually drives visibility and marketing results." author: "Andrea Tendero" date: "2026-06-15T12:00:00.000Z" url: "https://freshjuice.dev/blog/are-you-using-linkedin-right/" --- # Are you using LinkedIn right? June 15, 2026 • Written by [Andrea Tendero](https://freshjuice.dev/authors/atenlotrad/) We see lots of posts trying to get attention that fail to deliver anything valuable. Lots of plagiarized content. Lots of AI-generated posts (and it shows). Lots of inspirational fluff that nobody cares about. LinkedIn is full of leaders, coaches, and people trying everything to get attention. But is it really working? More importantly, is it worth it? Having a LinkedIn account and page is worth it if you want to promote yourself or your site. But the approach most people take is not as effective as it seems. We will explain why you should invest time in building a LinkedIn community from your personal account or professional page, and exactly how to do it so it has a real impact on your marketing strategy. ## Are you using LinkedIn properly? Most working-age adults have a LinkedIn account. There are [1.3 billion registered members worldwide](https://meet-lea.com/en/blog/linkedin-user-demographics?utm_source=freshjuice.dev) (December 2025), with 134 million daily active users. It is the richest professional digital footprint on the internet. LinkedIn is a valuable tool for job seekers, freelancers, and companies building their brand. Yet we still see too many profiles and pages wasting this potential with poor content. Some of the most common mistakes people make on LinkedIn include: - **Using AI to write and create content**. Do not do this. It makes life easier to put an idea into an AI tool and have it write a post, but it shows. LinkedIn is a highly personal platform where people want to assess who is competent, knowledgeable, and creative. By showing that you use AI to write your content, you may end up conveying the opposite: that you are lazy and lack originality. In a platform where billions of users compete for attention, you need to stand out. AI-generated content is unlikely to help you do that. - **Being too spammy**. Only talking about your own professional wins or pushing your services constantly will not work. The key is balance. Talk about yourself, but also engage with industry news. Share insights and comment on other people’s content. - **Copying other people’s content**. Publishing AI content is bad, but copying human content is worse. It is easy to catch and makes you look unprofessional. If you are out of ideas, cite a post you read and add your own take. Do not copy and paste. People will notice, and it will damage your credibility. - **Not having a publication calendar**. LinkedIn rewards consistency. Scattered posting harms your profile. Build a routine and stick to it. You do not need to publish every day, but a consistent presence builds trust and improves engagement. Consistency beats volume. - **Only using LinkedIn to look for jobs or hire people**. Posting only when you have an immediate need destroys your visibility. LinkedIn is a place to share ideas and experiences. Create content regularly. The more active you are, the more people will notice you. - **Only posting when you start a new job**. Sharing professional milestones is fine, but limiting your activity to those moments makes your profile look inactive and self-centered. - **Not interacting with other people’s posts**. If you want people to engage with your content, engage with theirs. Commenting on other posts builds relationships and gives you visibility. LinkedIn is a social network. Take part in the conversation. If you identify with any of these mistakes, stop doing them. You are not using LinkedIn the right way. This applies to companies too. It is surprising how uncommon it still is for companies to have an active LinkedIn page, considering the platform is focused on professional opportunities. After 24 years on the internet, LinkedIn has evolved into much more than that. Today, it has many uses that can help grow your brand. If you have a company page but only use it to publish job offers, you are not getting all the juice out of it. LinkedIn can help you build brand awareness, establish authority, connect with potential clients, and create a [community-led growth strategy](https://freshjuice.dev/blog/how-adopting-a-community-led-strategy-can-help-your-visibility/) around your business. If you are going to be there, take advantage of everything the platform has to offer. ## Why use LinkedIn? Even though LinkedIn seems like a specific platform for a specific audience, it has more benefits than it seems. It was created to connect companies with workers and help those workers build a rich professional network. However, companies can also build a marketing strategy there, as users who are also consumers occupy that space. [LinkedIn is the 17th most visited website in the world](https://www.similarweb.com/top-websites/?utm_source=freshjuice.dev). This gives it massive reach and marketing potential. The platform has more than 1 billion members worldwide, making it the largest professional network on the internet. LinkedIn receives billions of visits every month and continues to grow as professionals and companies use it to share content and generate business opportunities. What makes LinkedIn particularly interesting from a marketing perspective is not only its size but also the quality of its audience. Unlike many other social media platforms, users are often in a professional mindset when browsing LinkedIn. This makes them more receptive to industry insights, educational content, business-related discussions, and brand messaging. [According to Metricool](https://metricool.com/linkedin-statistics/?utm_source=freshjuice.dev), this social giant offers great growth opportunities, especially for small accounts. Their 2026 LinkedIn Study found that small accounts with between 2,000 and 10,000 followers are currently the fastest-growing segment on the platform. Companies do not need massive audiences to achieve strong growth and visibility. This makes LinkedIn particularly attractive for SMEs, startups, and brands building their online presence. Nearly 8% of company pages in that follower range experienced growth during the analyzed period, outperforming larger accounts. LinkedIn still rewards consistency and valuable content over audience size. Posting on LinkedIn can also benefit other parts of your overall digital marketing strategy, like Answer Engine Optimization (AEO). LinkedIn is the best platform to get your content cited by AI and achieve position zero in search engines. Search engines and AI consider content posted on LinkedIn highly relevant because it is created by experts with real, detailed profiles. This makes it high-authority for answering professional or industry-related questions. All this data is especially interesting if you are based in the US, as [the United States is home to about 35% of all LinkedIn users](https://www.businessofapps.com/data/linkedin-statistics/?utm_source=freshjuice.dev). Still, it is worth using wherever you are based. It is a great platform to enhance your marketing strategy, as we have discussed and will continue to explore. ## Actions that could get you better results A good marketing strategy depends on your brand, industry, and resources. Analyze your specific situation before implementing these tactics. Here is how to make your LinkedIn account work better. ### Employee generated content User-generated content usually gets more views than content posted by brands. The algorithm prioritizes it because it gets a higher engagement rate compared to company pages. [According to Joe Apfelbaum](https://www.linkedin.com/pulse/linkedin-stats-2026-updated-joe-apfelbaum-sfxte?utm_source=freshjuice.dev), it can generate up to 561% more reach than company pages. If you have a company, take advantage of this. It benefits your employees by helping them become more visible, and it gives your company page much greater exposure. Having your employees talk about your company increases your brand’s visibility. Design a social media content strategy for your brand in which your employees actively collaborate to build your presence. This creates a mutually beneficial situation. Your workers gain organic content and achievements to talk about while helping promote the company. For example, at FreshJuice, our writers usually share the articles they write. ### Prioritize using video, carousels, and surveys Regarding the best type of content to create, it is a no-brainer. Visual and interactive posts are everywhere on social media and get more traction. When creating content, prioritize videos, carousels, or surveys. Users find them more attractive to interact with. Carousels can achieve a 6.6% engagement rate, the highest of them all. This type of content is easy to develop, familiar to any social media manager, and highly versatile for storytelling and repurposing content across different posts and campaigns. ### Make it accessible We have been very outspoken about accessibility for websites and social media accounts. This is not random. Creating accessible content should be a requirement, and doing so allows you to reach a wider audience while enhancing your visibility. Take this into account when publishing content. It is very easy to make it accessible, taking only a couple of minutes. With this simple step, you can achieve better performance. If you want to learn how to do it, we have published an article on [how to make content accessible on social media](https://freshjuice.dev/blog/how-to-make-social-media-more-accessible-to-strengthen-your-marketing-strategy/). Give it a read. ### Show up consistently While LinkedIn has lots of users, they usually consume content passively and do not create much content themselves. This is great from a content creator’s standpoint. You can stand out easily if you consistently post content, whether on your personal account or your company’s page. As the vast majority of users remain silent, those who keep publishing high-quality, attractive content can capture attention and build a loyal audience. Take advantage of the algorithm and the silence. This can help you achieve the performance you are looking for while building credibility. Publication frequency depends on different factors, such as the topic, account type, or the complexity of the posts. However, it is generally recommended to publish between 3 and 5 times per week. This is not an absolute truth. You can get great results posting less frequently if the content is valuable and high-quality. Still, having a plan is always better than posting randomly. ## Summary This article highlights the true potential of LinkedIn within your brand strategy. It is much more than a job-related social media platform. It is a place to build a community, establish authority, and create real relationships with potential clients and partners. Simply having a LinkedIn profile or company page is not enough. If you want results, you need to use the platform properly. Avoid the common mistakes we discussed. Focus on creating valuable content as you do on your website, engage with other users, and keep your posting consistent. LinkedIn rewards those who actively participate in conversations and contribute something useful to their audience. Beyond visibility on the platform itself, LinkedIn can support other areas of your digital marketing strategy. Publishing valuable, expert-driven content increases your chances of appearing in AI-generated answers and featured search results. This helps you improve your [AEO strategy](https://freshjuice.dev/blog/ai-answer-engine-optimization-aeo-future-of-seo/) and gain visibility beyond the LinkedIn ecosystem. LinkedIn can be a powerful tool for your marketing strategy. The opportunity is there. The question is whether you are willing to use it properly. - [#SocialMedia](https://freshjuice.dev/tags/social-media/) , - [#DigitalMarketing](https://freshjuice.dev/tags/digital-marketing/) , - [#ContentStrategy](https://freshjuice.dev/tags/content-strategy/) , - [#LinkedIn](https://freshjuice.dev/tags/linkedin/)