---
title: "About FreshJuice"
description: "Developer studio. Tools, themes, and apps. We build what the industry won't."
url: "https://freshjuice.dev/about/"
---
# About FreshJuice

FreshJuice started because the alternatives were embarrassing.

Every HubSpot theme was either overpriced, over-engineered, or both. Every dev tool had 40 features and 3 that actually worked. Every cookie banner was designed to trick users into saying yes.

So we started building. Not to disrupt. Not to innovate. Just to make things that aren’t annoying.

22|22 tools, 6 starters, desktop apps, a browser extension, and exactly [0 marketing emails](https://freshjuice.dev/zero/) later - here we are.

Behind FreshJuice is **[Alex Zappa](https://freshjuice.dev/authors/reatlat/)**, a software engineer who has worked on dozens of HubSpot projects and custom themes. Not a team of 50. Not a VC-backed startup. One person who got tired of bad tools and decided to build better ones.

Our open-source code is on [GitHub](https://github.com/freshjuice-dev?utm_source=freshjuice.dev). Not because it’s trendy. Because hiding code means you’re not confident in it.

Want to collaborate or contribute? [Share your wisdom with us](https://freshjuice.dev/write-for-us/).